Snapchat is putting an augmented reality spin on Easter egg hunts with a Pokémon Go-style game. They’re hiding over one million virtual eggs in coffee shops and other public locations, letting users scour the real world for eggs (and the giant bunnies found near them). The Great Snapchat Egg Hunt went live today, and users have to race to rise above their friends on the leaderboard—but they only have until midnighton April 1st. (Adweek)
