Brands are catching on to the massive marketing opportunity that is esports; brand investment rose 48% over the past year. Most brands are spending their money on sponsorships, followed by advertising, and content licensing or media rights. We found in our Quarterly Report: Esports Levels Up that fans welcome marketing as a way for competitive gaming to grow, and it is growing. Experts estimate esports will rake in $1 billion in revenue this year, 77% from brand investments. (Casino)
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