Glamglow’s social media is feeling the halo effect from young consumers’ increased spend on self-care. The Esteé Lauder-owned skincare brand's focus on Instagrammable face masks is working: TribeMedia found they generated $6.3 million in earned media for 2017. Thanks to The Influencer Effect, YouTube drives the majority of their social traffic despite the fact that they haven’t personally posted original content in ten months. On Instagram however, their social-ready products are posted twice a day to their feed along with giveaways that incentivize even more earned media engagements. (Glossy)
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