The Grammys’ Millennial viewership and ratings plunged to an all-time-low this year. The show earned a 7.8 rating for 18-49-year-olds and drew an audience of 26.1 million last year; for 2018, those stats slipped to 5.9 and 19.8 million—approximately an 18% drop for both measures. Young viewers’ media consumption habits are shifting to streaming and away from traditional TV, but award shows have been slow to adjust their strategy as social snippets start to get more attention than the main attraction. (Variety)
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