How can marketers reach ad-blocking esports fans? By focusing on social media. Competitive gaming’s social following exceeds that of the NHL, NFL, and MLB—according to a 2016 Adobe Digital Insights report. Advertisers started tapping into the trend more last year, and will be devoting more revenue to professional gaming as esports continues to level up. Authentic, social content could be the best channel to engage with the growing audience of gamers, mostly made up of Millennial males. (Adweek)
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