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Millennial dads are done with media stereotypes.

Jan 05 2018

Millennial dads are done with media stereotypes. Disney announced that research of U.K., German, Spanish, and Swedish dads showed that they didn’t “relate to the stereotype of absent or overworked fathers” and instead associated modern fatherhood with “emotional drivers,” like protecting and helping their children. However, a BYU study shows nearly 40% of “fatherly behavior” on TV shows aimed at 9-14-year-olds “could be considered ridiculous or buffoonery.” Dads are increasingly becoming caregivers, and (as we’ve said for some time)—media needs to catch up. (World Economic Forum)

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