Under Armour is one-upping its competitors’ digital product drops—by adding drones to the mix.

Under Armour is one-upping its competitors’ digital product drops—by adding drones to the mix. Golden State Warriors fans were recently sent on a high-tech scavenger hunt to score some Steph Curry merchandise. They downloaded a QR code off Under Armour’s Instagram that let them view an interactive map, which could then be used to track down the location of a drop, and voila—a drone would swoop in and deliver the goods. (MediaPost)