ESPN’s new ratings show that Millennials are still watching live sports. By adding out-of-home and streaming to measurement metrics for traditional TV, ESPN saw ratings jump as much as 33% for the Post-TV Gen. Overall, Nielsen found that total day viewing for 18-34-year-olds rose 23%, and 28% for prime-time telecasts. The demo’s top category was college football, which saw a 33% spike. Overall, ratings are rising year-over-year as sports continue to make strides in streaming and more Millennials watch in social settings. (Adweek)
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