The New York Times and other “more traditional news sites” may be beating BuzzFeed in the race for website traffic. According to comScore, the New York Times, CNN, Fox News, and the Washington Post all saw more visitors to their site in the past year while BuzzFeed’s numbers declined. SimilarWeb’s findings back up the claim, but BuzzFeed believes neither “accurately represent [their] true reach” once you take into account their social content. Nielsen research from BuzzFeed including social channels actually found that their content reached more users from August to October of this year, not less. (Recode)
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