HBO and Asos are a few of the brands playing with Snapchat’s new ad offerings. Both have tested out Promoted Stories, a format that allows advertisers to play a longer-form combination of videos and images. Meanwhile, BMW has taken on Augmented Reality Trial ads by letting users put a virtual car in the real world and customize its color by tapping. The innovative new advertising comes when Snapchat could use the bottom line boost after “missing revenue expectations by $30 million last quarter.” (Marketing Dive, TechCrunch)
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