TV viewing is changing even among those who aren’t cutting the cord—“channel surfing” has seen a steep decline. Average viewing time and individual show ratings have plummeted, and people are also spending their time on fewer networks. The number of TV viewers who watch just one network each day has doubled, those who watch two has almost doubled, and those who watch three is up 50%. Overall, the trend means that viewers are simply “snacking” less and spending more time with their favorite networks as their media consumption habits change. (MediaPost)
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