“Glossier for Dudes” startup Hims is selling “science-backed” health products and prescriptions to Millennial males. The service offers everything from salicylic acid shampoo to generic Viagra, and soon they’re adding skincare into the mix. The founder was inspired by Glossier, and wanted to find a niche for simplifying males’ daily routines (and make it so they don’t have to venture, dazed and confused, into a Sephora.) They’ve adopted a Less Is More aesthetic reminiscent of brandless brands like Outdoor Voices, Thinx, and of course, Glossier. (Racked)
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