Adidas’s new “smart shopping app” personalizes products and other content for each customer, perfect for Customization Nation. The app uses AI to curate “a tailored feed of articles, blog posts and videos.” Based on consumer preferences, the app will also give real-time updates about a user’s favorite sports, products, and athletes. Adidas’ new app is part of a push to expand their digital and mobile presence, and cash in on e-commerce. (The Drum)
