New media company Brat wants to produce TV for teens right where they’re already watching: YouTube. The founder’s last startup, which helped brands connect with influencers for ads, sold to Twitter for $50 million and Brat intends to leverage The Influencer Effect, too. The shows will stand out on YouTube with “good production value” and digital talent that already has devoted fans in tow. Brat will look to monetize their content via brand deals down the road, but right now they’re focusing on “mak[ing] Brat into something that young people love and keep returning to.” (Business Insider)
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