Happy Halloween! Millennials are celebrating the holiday all around the world, and—though some have decreed their enthusiasm “sad”—they’re spending more than any other demo. The National Retail Federation estimates spending this year will total $9.1 billion, up 8.3% from last year, and a Harris Poll survey found that Millennials are driving the revenue growth: they planned on spending $183, over double what Gen X planned to spend. Ypulse checked in on how Millennials & Gen Z will be spending their Halloween, from who’s donning costumes to who’s binging candy and horror movies. (CNBC, Business Insider)
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