Nielsen says they finally have a way to measure Netflix viewership—but Netflix says they’re way off base. Nielsen claims they can keep track of all viewing on the platform, including originals, “whether or not a studio or network wants them to.” Netflix claims, “The data that Nielsen is reporting is not accurate, not even close, and does not reflect the viewing of these shows on Netflix.” Ouch. Regardless, Nielsen’s move is a step in the right direction to measure what The Post-TV Genis watching, and has “direct implications for the ad business.” (MediaPost, AdAge, Fortune)
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