Beef is rebranding to reach Millennials. For the brand’s 25th anniversary shakeup, their website (the “hub of the campaign”) got a full redesign to emphasize new Millennial-minded messages: high protein and sustainably sourced products to appeal to low-carb lifestyles and natural obsessions. New video spots will also call attention to the tech-savvy modern farmer who, “helps preserve our native grasslands and wildlife with integrity, perseverance…and an app.” Something that’s not changing? The classic slogan: “Beef. It’s What’s For Dinner.” (MediaPost)
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