The brain behind the Museum of Ice Cream wants to fill all those empty retail spaces with Instagrammable experiences. The “unnervingly [M]illennial” Maryellis Bunn thinks traditional experiences, like museums, missed the memo on how to appeal to upcoming generations, and views “retail as a dead industry.” In her mind, as shopping moves online, all of those vacant spaces are opportunities to create new Instagram-worthy experiences. With the Museum of Ice Cream a continued success (she plans to open 180 around the world), her ultimate goal is to be “the next Disney,” and fill whole city blocks with her interactive installations. (NYMag)
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