Iowa is getting creative with their “Zero Fatalities” road signs, referencing Taylor Swift, Pokémon Go, and more.

Iowa is getting creative with their “Zero Fatalities” road signs, referencing Taylor Swift, Pokémon Go, and more. The campaign aims to call attention to the fatal consequences of a momentary lapse in attention by targeting young drivers via pop culture references. “Old Taylor can’t come to the phone…she’s driving” reads one sign, referencing her recent single to remind drivers to focus on the road rather than on their devices. Hopefully it has an impact—404 people died “due to distracted driving” in 2016 alone. (Mashable)