Self-defeatism is selling in China, where “my-ex's-life-is-better-than-mine fruit tea” is the perfect expression of Millennials’ moods. Sung Tea takes its inspiration from “Sang” culture, which is all about lethargy, hopelessness, and “often-ironic defeatism.” The trend is reportedly a “quiet” rebellion against pressure on the one-child generation to succeed, and the realities that they are facing—with young consumers venting on social media that they “just can't make it.” (Fortune)
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