Millennials and teens told Ypulse that ASOS is one of their favorite places to shop online—but the brand has also mastered mobile sales. Over 50% of their customers are purchasing from their phones, thanks to features like “Shazam for retail,” which lets customers search for more specific products via image, and data and AI learning that helps hone in on user preferences. AVA will be the brand’s next big mobile move, making virtual assistants available to customize how customers shop by holding onto their demographic data, size, and preferences. (Glossy)
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