Starbucks is moving east as Chinese Millennials start to drink coffee over “more traditional tea.” While tea sales beat out coffee by ten to one in the country, overall Chinese coffee consumption is growing 16% a year—which mirrors Japan’s conversion to coffee in the ‘60s and ‘70s.

Starbucks is moving east as Chinese Millennials start to drink coffee over “more traditional tea.” While tea sales beat out coffee by ten to one in the country, overall Chinese coffee consumption is growing 16% a year—which mirrors Japan’s conversion to coffee in the ‘60s and ‘70s. If Starbucks can make Chinese Millennials love them as much as those in the U.S. do, they might just have the largest tea-drinking country in the world buying their “trendy Western beverage[s].” Last month, the brand signed a $1.2 billion deal to take over more than 1,000 shops. (Bloomberg)