Streetwear for kids is booming business, with boutique brands like Hypekids and retail giants like Nike and Uniqlo taking on the trend. Kids’ clothes are getting “far more edgy” and “moving away from traditional, gender-specific” items, instead gravitating towards detailed bombers or customizable mini-Yeezy sneakers to “mirror adult trends.” Established brands jumping into the emerging market have encouraged smaller labels to make moves, as well as “the prevalence of stylish parents posting photos of their well-dressed children on platforms like Instagram and Facebook.” (Glossy)
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