Discover’s new campaign rewards Millennials for #adulting. The digital and social media effort leverages the adulting trend by focusing on financial hurdles young people face. Some lucky people will receive physical badges to commemorate their successful completion of accomplishments like getting married, having kids, buying your first house and car, and starting your career. Branded content partnerships with Mic.com and Mental Floss are also trying to drive young people’s financial awareness—and, of course, brand awareness. (MediaPost)
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