There are just four kinds of Facebook users, according to a Brigham Young University study of 18-32-year-olds. “Relationship Builders” like and comment on content galore to keep close with friends and family, while “Window Shoppers” are there out of “a sense of social obligation.” They’re inactive, share very little, and just find Facebook “inescapable.” “Town Criers” are extra-active when it comes to sharing their opinions, but not personal details, while “Selfies” want to share everything from selfies to status updates because they’re “energized and validated by likes and comments.” Which one are you? (Quartz)
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