Want young consumers’ loyalty? They’ll expect perks in return. A U.K. survey by Banking Refunds found 37% of 18-30-year-olds could be inspired to brand loyalty by perks, but older consumers were more skeptical: only 12% of those 65-and-over were swayed by extras. Overall, one in three consumers didn’t just want, but expected, some tailored perks for repeated purchases, and 36% said they “made them feel special.” (Marketing Tech)
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