Microsoft is letting gamers customize their controllers. The new Xbox Design Lab breaks down the device into all its individual parts, from triggers to grips, so customers can customize the color on each piece. Ypulse data shows three quarters of 13-34-year-olds are interested in buying products that are personalized to their taste, and if coordinating colors isn’t unique enough for them, customers can also add an engraving. Nothing says you’re Player 1 like a monogrammed controller.
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