Demi Lovato has quietly earned $18 million on storytelling app Episode. The interactive app gives Lovato a platform to let her fans dance a day in her shoes through various games that she conceptualizes and gives her personal stamp of approval on. Episode users are highly engaged, with 12% even taking their phones in the shower with them, so it should come as no surprise that she’s amassed 446 million views. (Business Insider)
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