Bacardi is letting Snapchat users star in Major Lazer’s new music video.

Bacardi is letting Snapchat users star in Major Lazer’s new music video. Their new sponsored Snapchat lens can only be unlocked using codes found on Bacardi’s Twitter page, making customers touch down on at least two of their social media channels. Once you’re back in-app, you can sing along to Major Lazer’s new single, “Front of the Line” while the filter distorts your face in a series of silly ways. Finally, Major Lazer will be sourcing user-submitted videos for the final music video to give some fans their fifteen minutes (or seconds) of fame. (Creativity)