We called out Hollar last year for appealing to the next generation of parents—and the site bringing dollar stores to the digital age is now selling thrifty finds to “an estimated 80 million loyal customers.” Offering products all under $10, the app and site are bringing e-commerce capabilities to “an area that has been underserved”—young moms in middle America.

We called out Hollar last year for appealing to the next generation of parents—and the site bringing dollar stores to the digital age is now selling thrifty finds to “an estimated 80 million loyal customers.” Offering products all under $10, the app and site are bringing e-commerce capabilities to “an area that has been underserved”—young moms in middle America. Hollar is unabashedly Pinterest-inspired, encouraging endless scrolling and liking to replicate the in-store “joy of discovery.” Socially savvy, the brand activates famous “mommy vloggers,” like Do It On a Dime’s Kathryn Snearly. (Fast Company)