Pottery Barn is having a weak first quarter, and they’re blaming Millennials. The brand reported a 1.4% sales decline, falling for the fourth quarter in a row. Pint-sized apartments aren’t made to fit elaborate dining sets, and Pottery Barn’s rustic-chic charm isn’t clicking with young shoppers who think it’s “expensive, too predictable, and not for them.” Not to mention the furniture business is getting increasingly competitive, with T.J. Maxx and Amazon making aggressive pushes into the space. One piece of Pottery Barn’s strategy to attract a younger demo: adding more “candy” (small, impulse purchase items) to their stores. (LA Times)
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