Fast fashion is speeding up once again as some brands get their clothes to the sales floor in as little as one week—leaving original quick-turn stores in the dust. Online retailers Asos, Boohoo, and Missguided are using social media to stay on top of trends and get designs from concept to sale in record times that Zara’s formerly-fast five-week pace can’t keep up with—let alone H&M’s six-month slog. Young customers are demanding the new wave of “ultra fast fashion,” and turnaround times that were disrupting the industry as recently as last year can no longer keep retailers above water. (Business Insider)
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