Lufthansa’s new Snapchat stories take customers beyond the cabin and behind the scenes.

Lufthansa’s new Snapchat stories take customers beyond the cabin and behind the scenes. The brand’s “Crew Stories” are created and curated by the crew themselves with no agency intervention, creating “authentic, very personal and unfiltered” content. Since launching, Lufthansa reported “an 800% increase in snapviews of each story” with high rates of retention and engagement. Seeing this success, the airline is hosting events for fans to interact with their social media savvy crew, starting in San Jose. (MediaPost)