Some YouTube stars are dealing with disappointed fans when they try to expand past their vlogging roots.

Some YouTube stars are dealing with disappointed fans when they try to expand past their vlogging roots. Claudia Sulewski, a YouTube star since middle school, moved to LA and launched an acting career in shows like AwesomenessTV’s @tagged, learning that she might be disappointing her fans as she builds her career. “Through all of this my YouTube channel has definitely suffered,” she said. Like most YouTube stars, she must “maintain a 360 brand,” meaning all her social media needs to be top-notch and constantly updated, especially if she wants to strike any brand deals. (Business Insider)