Chanel, Puma, Dunkin’ Donuts, and Adidas are reportedly among the brands who received FTC warnings about influencer marketing this March. The letters urged brands to fully disclose which posts are, in fact, paid ads. The FTC contacted about 90 influencers last month with the friendly nudge, outlining the kind of clear disclosures expected—merely thanking a brand or using the hashtag #partner may not be enough. While the rules around the practice are still being hashed out, we don’t expect influencer marketing will go away anytime soon. (MediaPost)
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