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Gillette is keeping up with the competition with a new Gillette On Demand service.

May 11 2017

Gillette is keeping up with the competition with a new Gillette On Demand service. Harry’s and Dollar Shave Club are taking a significant share of the razor market year over year with their blade delivery services as Gillette sees its own share plummet—from 70% in 2010 to 54% in 2016. The new offering continues the subscription service they launched three years ago, adding an order-by-text feature that allows users to request a new shipment with a quick message (“Blades”) from their phones. To kick-start the effort, every subscriber’s fourth order will be free. (Business InsiderBoston Globe)