U.K. Millennials are turning to Google for financial advice. According to a study by Zurich UK, 15% of 18-34-year-olds favor search engines over financial advisors, compared to only 3% of 35-44-year-olds. When asked why they don’t prefer to consult a professional, 37% feel they don’t earn enough to do so, about 25% feel they’re too young, and about 20% feel confident enough in their abilities to figure it out on their own. However, with over half stating that lack of savings is preventing them from achieving life goals, financial advisors may be a much-needed resource for the group. (Peer-to-Peer Finance News)
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