A quarter of college and high school students say that Snapchat is “essential to their relationships.” A study by Success Communications Group found Snapchat is the most habitual social platform for the group: 78% are using Snapchat daily, compared to 76% for Instagram and 66% for Facebook, and more than half of the platform’s users say they use it more than 11 times a day. Almost nine in ten say they use Snapchat to keep in touch with their friends, but the study notes there is also high interest in “day-in-the-life,” “behind-the-scenes,” and “how-to” content on the platform. (The Drum)
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