In an increasingly digital world, how have board games made their comeback? U.S. board game sales have increased by 28% in the last year, which a NPD Group analyst says has much to do with the “nesting trend:” “More people are binge watching and cooking at home…rather than going for an expensive night out.” The owner of one board game bar reports their audience is, “working professional, older Millennials who are over the bar scene.” Hasbro is “riding this wave,” and says sparking “social conversation” has been key. (Adweek)
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