Three “tech bros” are making their mark on the makeup market. Hush is an app its founders say is like “if Snapchat and HSN had a love child.” The platform sells cosmetics at discount prices, “at times crack[ing] the top 50 shopping apps in the App Store.” The app originally started as “the T.J. Maxx experience” on phones, but the founders learned that consumers don’t want to buy “anything over $30 on mobile.” Makeup, however, was selling out, and soon became the main focus. (Racked)
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