For the luxury jewelry brands that were once desired for their classic style, it’s time for a change.

For the luxury jewelry brands that were once desired for their classic style, it’s time for a change. Young consumers are the new target market of heritage brands, and they’re introducing new, accessible lines, take their marketing to social media, and focus on educating the age group on the category. Astley Clarke has made big strides to appeal to Millennials, with a new collection overseen by creative director known for his “punky, chic designs,” and a pledge to donate 10% of its profits World Land Trust. (The Wall Street Journal)