Brunch will never be the same—thanks to Millennials. No longer just a meal, brunch has transformed into an Instagrammable event with bottomless drinks, and a weekly ritual for many young consumers. BrunchCon, or a “massive brunch-pocalypse” event that took place this past weekend, celebrated the trend by featuring over 60 food vendors with food samples in tow, a Hangover Lounge, “You had me at brunch” T-shirts, and a #NoLongerAlone spot with matchmaking services. Over 2,000 brunchers attended the event (which many say could have been more organized). (New York Post, Grub Street)
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