Millennials are buying more clothing from Amazon than any other online retailer. According to Slice Intelligence research, almost 17% of all online clothing sales by 18-34-year-olds in 2016 was through Amazon—double the amount of the second most shopped online retailer, Nordstrom. Amazon has been “ramp[ing] up its investment in fashion,” and its efforts, combined with seamless shopping experience and immense variety of product, are paying off—they even made the top ten on Ypulse’s ranking of 13-34-year-olds’ favorite places to buy clothing. (Business Insider, Recode)
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