The Honest Company is getting honest to spark conversations with their consumers. After undergoing a series of accusations last year for not fully disclosing ingredients in their products, the brand is launching “Honest Moments,” its first campaign ever, intended to be “the ‘bedrock’ of how the brand interacts with its customers.” In one of its spots, “The Big One,” the campaign celebrates and gets honest about childbirth by featuring real moms and dads telling their birth stories and showing actual footage of the moment. (Adweek)
