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When it comes to their priorities, life insurance is towards the bottom of the list for Millennials.

When it comes to their priorities, life insurance is towards the bottom of the list for Millennials. In fact, a study from insurance technology provider Vertafore has revealed that 18-35-year-olds would rather spend on travel, a fine dining experience, or a cell phone before purchasing life insurance. It’s not that they don’t see the value, 77% understand that not having insurance is risky, but according to Life Happens, they’re misinformed about cost of coverage, with 30-year-olds and younger estimating that life insurance costs three times more than it actually does. (TheStreet) 

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