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Shoe brands are stepping up to cater to the next generation of consumers.

Feb 20 2017

Shoe brands are stepping up to cater to the next generation of consumers. According to our own Chief Content Officer, MaryLeigh Bliss, because Gen Z grew up during the Recession, “communicating the value — whether it’s entertainment [value] or quality — of a product 
is vitally important.” Experts say Steve Madden and Sketchers are both “hitting the mark” on the price-value front: “they can take a shoe that they see Kourtney Kardashian wearing and turn it into Steve Madden product very quickly and [sell it for]20 percent of the price.” (Footwear News