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“Millennial favorite” Aldi is ramping up competition with Whole Foods.

Feb 14 2017

“Millennial favorite” Aldi is ramping up competition with Whole Foods. The affordable grocery chain is planning to spend $1.6 billion for U.S. stores to look more like the “upscale” competitors it's been stealing customers away from. The brand also plans to add more organic produce, and fresh meat. The new displays, wide aisles, and lighting reportedly resemble Whole Foods’ own low-cost chain 365, which was built to attract Millennial shoppers.  (Newser, Business Insider)

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