Abercrombie & Fitch’s has launched new stores to show off their image makeover. The retailer is opening a “warm, inviting, inclusive, and open” concept in Ohio that represents their “new vision of the brand”—ditching the low-lighting and strong scents. The store, made up of marble and wood, is brighter, smells of a “lighter, cleaner, gender-neutral fragrance,” and will feature fitting rooms with large suites where friends can show each other clothes, control the lights and music, and charge their phones. (Racked)
