These days, sex may no longer sell, but social good does.

These days, sex may no longer sell, but social good does. Last week, in response to Trump’s immigration ban, Starbucks made a commitment to hire 10,000 refugees, Airbnb offered free accommodation to those not allowed in the U.S., and Uber donated $3 million to drivers affected by the ban. It seems “companies are now attempting to outdo each other with major acts of generosity”—and making sure consumers know about it. According to the creative director of Headspace, these strategies are “allowing people to pat themselves on the back [for buying the brand] without them personally having to sacrifice anything.” (The Guardian)