Ford has bought their “Go Further” strategy to life with Experiencification. In an effort to present their new mobile tech, the brand has launched FordHub, an interactive installation that includes a map with real-time traffic information, a car and ebike racing virtual game, and a Mustang building challenge that can be done through a VR headset. Ford also plans to air a Super Bowl spot that plays to “the desire [consumers] have to be free and move freely through life.” (Adweek)
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