Ford has bought their “Go Further” strategy to life with Experiencification.

Ford has bought their “Go Further” strategy to life with Experiencification. In an effort to present their new mobile tech, the brand has launched FordHub, an interactive installation that includes a map with real-time traffic information, a car and ebike racing virtual game, and a Mustang building challenge that can be done through a VR headset. Ford also plans to air a Super Bowl spot that plays to “the desire [consumers] have to be free and move freely through life.” (Adweek)